A(n) _____ is a work plan or checklist that is used to guide the creative development of an advertising message or campaign.
A)animatic
B)working document
C)copy platform
D)selling idea
E)unique selling proposition

Question

Quizplus · Accepted Answer

A copy platform is a document that outlines the creative strategy for an advertising campaign, including the target audience, key message, and tone. It serves as a working document or checklist to guide the development of the campaign's creative materials. An animatic is a rough animated version of an ad, a selling idea is the key message or concept that is used to persuade the target audience, and a unique selling proposition is a distinctive aspect of a product or service that sets it apart from competitors. While all of these elements may be involved in an advertising campaign, none of them serve specifically as a work plan or checklist for the creative development process.

A(n) _____ Is a Work Plan or Checklist That Is