_____ is the words in the leading position of a print advertisement that are likely to be read first.
A)A headline
B)Body copy
C)Subheads
D)Layout
E)Primary copy

Question

Quizplus · Accepted Answer

The words in the leading position of a print advertisement that are likely to be read first are called a headline. A headline is typically larger and bolder than the rest of the text in the advertisement and its purpose is to grab the reader's attention and encourage them to read further.

_____ Is the Words in the Leading Position of a Print