Straight-sell message executions are commonly used with _____ advertising appeals.
A)informational/rational
B)emotional
C)teaser
D)transformational
E)emotional integration

Question

Quizplus · Accepted Answer

Straight-sell message executions, which focus on the promotion of product features and benefits, are commonly used with informational/rational advertising appeals that appeal to consumers' logic or reason.

Straight-Sell Message Executions Are Commonly Used with _____ Advertising Appeals