Marketers of Hyundai automobiles recognized they needed a brand image:
A)similar to other inexpensive automobile manufacturers
B)that would allow the firm to avoid having to pay for television advertising
C)in order to win creative advertising awards
D)to support their premium positioning
E)that promoted safety over security

Question

Quizplus · Accepted Answer

Hyundai wanted to establish themselves as a premium brand, so they needed a brand image to support this positioning.

Marketers of Hyundai Automobiles Recognized They Needed a Brand Image