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A)TRPs are calculated using average frequency figures,and GRP is not.
B)TRPs calculations do not include waste coverage,and GRPs calculations do.
C)TRPs use a duplicated reach estimate,and GRPs do not.
D)TRPs are used when selecting broadcast media,and GRPs are used for selecting print media.
E)The two terms are synonymous.

Question

Quizplus · Accepted Answer

TRPs only take into account the percentage of the target audience that was reached, while GRPs take into account both the percentage of the target audience reached and the amount of waste coverage (i.e. people outside the target audience who were also reached).