_____ is a summary measure that combines reach and frequency.
A)The brand development index (BDI)
B)The program rating
C)The category development index (CDI)
D)Target ratings points (TRPs)
E)Gross ratings points (GRPs)

Question

Quizplus · Accepted Answer

Gross ratings points (GRPs) is the summary measure that combines reach and frequency. It is calculated by multiplying the percent of the target audience reached by a media vehicle by the average frequency of exposure.

_____ Is a Summary Measure That Combines Reach and Frequency