Which of the following sources of information should be used by a media buyer wishing to acquire statistical information for a specific metropolitan market?
A) Simmons Market Research Bureau (SMRB)
B) Mediamark Research Inc.
C) survey of buying power index
D) BAR/LNA
E) Standard Rates and Data
Correct Answer:
Verified
Q3: The market potential in a given metropolitan
Q20: Media options include:
A)television
B)direct marketing
C)newspapers
D)transit advertising
E)all of the
Q23: ,a media planner obtains the following results:
Q26: except that it:
A)uses information about the product
Q27: _ is an internal factor that may
Q28: The rate of product usage in a
Q28: Which of the following indices reflects a
Q29: report?
A)sales growth
B)lifestyle information
C)demographic information
D)a breakdown by light,medium
Q36: When the coverage of the media exceeds
Q40: The survey of buying power index is
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