The major source for radio ratings in local markets is _____ while information on network audience come primarily from ___________:
A)RADAR; Arbitron
B)Arbitron; RADAR
C)Arbitron; A.C.Nielsen
D)RADAR; A.C.Nielsen
E)A.C.Nielsen; Arbitron

Question

Quizplus · Accepted Answer

Arbitron is the major source for radio ratings in local markets, whereas information on network audience primarily comes from RADAR. Therefore, option B, i.e., Arbitron; RADAR, is the correct choice.

The Major Source for Radio Ratings in Local Markets Is