One of the surprising findings of Nielsen's Extended Home study was:
A) the estimated prime-time television viewing habits of extended home consumers was significantly lower than anticipated
B) that traditional age college students watch as much television as non-college students in the same age group
C) the extended home estimates were as accurate as other measurements using diaries.
D) that more college watch television in bars than dorm rooms
E) male college students are more likely to watch Oprah and female college students are more likely to watch South Park
Correct Answer:
Verified
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