Why does a company like Hallmark choose to sponsor the appearance of the television adaptation of classic books such as Sara: Plain and Tall?
A)Sponsorship allows Hallmark to capitalize on the prestige of a high-quality program.
B)No other advertiser could afford the sponsorship costs.
C)The shows are never shown during a sweeps period,and therefore,sponsorship was more affordable.
D)The network would not allow the shows to appear on television unless they had a sponsorship from an approved company.
E)All of the above are reasons why Hallmark chose to sponsor television adaptations of classic books.

Question

Quizplus · Accepted Answer

Sponsorship allows Hallmark to associate its brand with the quality and prestige of a high-quality program, which can benefit its brand image and reputation. This is a common marketing strategy for companies seeking to enhance their brand equity.

Why Does a Company Like Hallmark Choose to Sponsor the Appearance