Which of the following statements describes a problem encountered by national advertisers when using spot advertising?
A)Spot advertising does not allow them to adjust to local market conditions.
B)Spot advertising cannot be used as part of their cooperative advertising programs.
C)Spot advertising is easy to acquire since time is purchased from a number of local stations.
D)There are more variations in the pricing policies of local stations than networks.
E)All of the above statements describe a problem encountered by national advertisers when using spot advertising.

Question

Quizplus · Accepted Answer

National advertisers may encounter problems when using spot advertising because there are more variations in the pricing policies of local stations than networks. This makes it difficult for national advertisers to budget and plan their advertising campaigns effectively. Options A, B, and C are incorrect as they describe incorrect or irrelevant information about spot advertising.

Which of the Following Statements Describes a Problem Encountered by National