Which of the following has contributed to the problem of advertising clutter on television?
A)the increased use of 30-second and 15-second commercials
B)the use of split-30 second commercials by some advertisers
C)the suspension of the National Association of Broadcasters code authority to limit the amount of time available for commercials
D)decisions by networks to increase the number of minutes they make available for commercials
E)all of the above

Question

Quizplus · Accepted Answer

All of the options listed have contributed to the problem of advertising clutter on television. Shorter commercials (30-second and 15-second) and split-30 second commercials allow advertisers to fit more ads into a smaller amount of time. The suspension of the National Association of Broadcasters code authority removed limitations on the amount of time available for commercials. Networks have also made the decision to increase the number of minutes they make available for commercials. These factors have all led to the issue of advertising clutter on television.

Which of the Following Has Contributed to the Problem of Advertising