Which of the following statements is an explanation why newspapers give for maintaining a differential rate structure for national versus local advertisers?
A)They argue it costs more for newspapers to handle national advertising.
B)They argue national advertising is less dependable than local advertising.
C)They argue demand for national advertising is inelastic and will not increase if rates are lowered.
D)They state national advertisers often request merchandising assistance from newspapers.
E)All of the above are reasons given for the rate differential.

Question

Quizplus · Accepted Answer

Newspapers maintain a differential rate structure for national versus local advertisers for multiple reasons, including higher handling costs, less dependability, inelastic demand, and requests for additional services from national advertisers.

Which of the Following Statements Is an Explanation Why Newspapers