_____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a magazine.
A)Ink-jet imaging
B)Selective binding
C)Cross media binding
D)Controlled circulation
E)Desk top publishing

Question

Quizplus · Accepted Answer

Selective binding is a production process where different editorial or advertising content can be targeted to specific groups of subscribers within the same issue of a magazine, based on their interests or demographics. This is achieved by using computerized printing and binding technologies that can customize each copy of the magazine according to the subscriber's profile. Ink-jet imaging, desk top publishing, and controlled circulation are not specific to this process, while cross media binding is not a commonly used term in the industry.

_____ Is a Computerized Production Process That Enables Magazines to Send