Which of the following statements about clutter in magazine advertising is true?
A)Clutter is not really a problem at all in magazine advertising.
B)Most magazines devote less than 30 percent of their pages to advertising so clutter is a controlled problem.
C)The clutter problem for a magazine increases as they become more successful since they attract more ad pages.
D)Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve.
E)Clutter is a more serious issue for magazines than it is for either television or radio.

Question

Quizplus · Accepted Answer

As magazines become more successful and attract more ad pages, the clutter problem increases. This is because advertisers want to be included in successful and popular magazines, leading to more competition for ad space and thus more clutter.

Which of the Following Statements About Clutter in Magazine Advertising