Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium?
A)low receptivity to advertising by readers
B)low demographic selectivity
C)thin penetration of most individual magazines
D)long reading life and permanence of publication
E)difficulty associated with the processing of complex messages in magazines

Question

Quizplus · Accepted Answer

Magazines often have a thin penetration because they target specific audiences, limiting their reach compared to other media like television or the internet.

Which of the Following Is One of the Disadvantages Associated