Which of the following is a source of measurement data for a Web site operator or a business that is interested in setting up a Web site?
A)Interactive Advertising Bureau
B)Arbitron
C)eMarketer
D)MRI and SMRB
E)all of the above

Question

Quizplus · Accepted Answer

All of the options listed (Interactive Advertising Bureau, Arbitron, eMarketer, MRI and SMRB) are sources of measurement data for a Web site operator or a business looking to set up a Web site. The Interactive Advertising Bureau provides guidelines and standards for online advertising, Arbitron offers insights on radio and digital media audiences, eMarketer provides market research and data analysis for digital marketing, and MRI and SMRB offer consumer insights and demographic data.

Which of the Following Is a Source of Measurement Data