Yesterday when Eli checked his e-mail,he had an offer to buy software that would make it easier for him to file his income tax next year.This e-mail offer is an example of how the Internet and _____ can complement each other.
A)sales promotion
B)personal selling
C)direct marketing
D)public relations
E)interconnects

Question

Quizplus · Accepted Answer

The e-mail offer is an example of direct marketing, which is a form of advertising that targets specific individuals through e-mail, direct mail, or other personalized channels. The Internet is a powerful tool for delivering direct marketing messages, as it enables businesses to reach a large audience quickly and easily. In this case, the software company used Eli's e-mail address to send him a personalized offer for their tax preparation software, which is an example of how the Internet and direct marketing can complement each other.

Yesterday When Eli Checked His E-Mail,he Had an Offer to Buy