state that a good copy testing system will:
A)use a single measure of a single dependent variable to ensure clarity of interpretation
B)provide measurements that are relevant to the objectives of the advertising
C)evaluate responses at a single level of the hierarchy of effects
D)test alternative executions at various stages of completion
E)measure needs satisfaction levels proposed by each ad under consideration

Question

Quizplus · Accepted Answer

A good copy testing system should provide measurements that are relevant to the objectives of the advertising, ensuring that the evaluation aligns with the intended goals and outcomes of the campaign.

State That a Good Copy Testing System Will