Which of the following is used in field post testing of ad effectiveness?
A)readability tests
B)consumer juries
C)portfolio tests
D)recognition tests
E)all of the above

Question

Quizplus · Accepted Answer

Recognition tests are used in field post testing of ad effectiveness to measure the extent to which the target audience recognizes the ad and its message. Readability tests assess the ease of reading and understanding the ad, while consumer juries and portfolio tests are used in pre-testing of advertising. Therefore, option D is the best choice.

Which of the Following Is Used in Field Post Testing