Which of the following is probably the hardest component of the advertising program to test?
A)source factors
B)message variables
C)media strategies
D)budgeting decisions
E)message timing

Question

Quizplus · Accepted Answer

Budgeting decisions are often the hardest to test because they involve predicting the optimal allocation of resources, which can be influenced by numerous external factors and require long-term analysis to determine effectiveness.

Which of the Following Is Probably the Hardest Component of the Advertising