Brand identity is best defined as
A)a method of defining the percentage of loyal, impulsive, and need-based customers for a particular product.
B)the process of hiring commercial market research agents to conduct a thorough market research before entering a market with unique products.
C)a combination of the name, logo, symbols, design, packaging, and image of associations held by consumers.
D)the process of creating new product lines within a company to expand and develop the company's product portfolio.
E)a combination of print, guerilla, broadcast, and outdoor advertising to promote a company's products.

Question

Quizplus · Accepted Answer

Brand identity refers to the combination of name, logo, symbols, design, packaging, and image associations held by consumers. It is the way a company presents itself to its customers and how customers perceive the company and its products.

Brand Identity Is Best Defined as