Which of the following is a possible consequence of postpurchase evaluation?
A)brand extension
B)purchase intention
C)product differentiation
D)cognitive resonance
E)dissatisfaction

Question

Quizplus · Accepted Answer

Postpurchase evaluation refers to the evaluation done by a customer after using a product. This evaluation can lead to satisfaction if the product met or exceeded the customer's expectations. However, if the product fails to meet customer expectations, it can lead to dissatisfaction, which is a possible consequence of postpurchase evaluation.

Which of the Following Is a Possible Consequence of Postpurchase