Which of the following is the most relevant internal psychological process associated with the alternative evaluation stage of the consumer decision-making process?
A)motivation
B)attitude formation
C)assimilation
D)integration
E)differentiation

Question

Quizplus · Accepted Answer

Attitude formation is crucial during the alternative evaluation stage as consumers assess and form opinions about the different options available to them, influencing their purchase decision.

Which of the Following Is the Most Relevant Internal Psychological