Robert, an automobile engineer, detects a strange noise emanating from the engine of his car.As he is an expert mechanic, he diagnosed that the car required a new fan belt.Which of the following stages of the consumer decision-making process is represented in this scenario?
A)external search
B)postpurchase evaluation
C)problem recognition
D)purchase decision
E)alternative evaluation

Question

Quizplus · Accepted Answer

The scenario represents the stage of problem recognition since Robert noticed a strange noise emanating from the engine of his car, which led him to diagnose that the car required a new fan belt.

Robert, an Automobile Engineer, Detects a Strange Noise Emanating from the Engine