The _____ model addresses the differences in the way consumers process and respond to persuasive advertising messages.
A)elaboration likelihood
B)five Ws
C)AIDA
D)information processing
E)cognitive response

Question

Quizplus · Accepted Answer

The elaboration likelihood model (ELM) is a theoretical framework that explains the process of persuasion and identifies the factors that determine whether someone will be persuaded. It addresses the differences in the way consumers process and respond to persuasive advertising messages based on the amount of mental effort or elaboration they give to the message.

The _____ Model Addresses the Differences in the Way Consumers