Which of the following statements is true about ageism in advertising?
A)Mature people are more likely to be shown in television than print ads.
B)Advertisers typically avoid using adults over the age of 60 and children below the age of 8.
C)Because the mean age of the population is increasing, one can expect to see more youth-oriented advertising.
D)Age differences generally create disturbances in terms of encoding and channel messaging.
E)The difference between the senders' and receivers' age can create problems in establishing common ground.

Question

Quizplus · Accepted Answer

The statement that "the difference between the senders' and receivers' age can create problems in establishing common ground" is true about ageism in advertising. This is because when the sender and receiver have a large age gap, it can be difficult to create messaging and content that resonates with both parties. This can lead to ineffective communication and a lack of engagement with the advertisement.

Which of the Following Statements Is True About Ageism in Advertising