Which of the following problems is a manager most likely to face if he or she uses sales as a measure of advertising effectiveness?
A)Sales results offer little guidance or direction to those responsible for planning and developing the advertising program.
B)There is a short, often immeasurable, time period between when advertising is run and when sales actually occur.
C)Sales results are affected by no marketing-mix variable other than price and promotion.
D)No internal-environmental variables have any significant influence on sales results.
E)Sales are generally not considered a good indicator for an IMC program.

Question

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The Answer of Which of the following problems is a manager most likely to face if he or she uses sales as a measure of advertising effectiveness?
A)Sales results offer little guidance or direction to those responsible for planning and developing the advertising program.
B)There is a short, often immeasurable, time period between when advertising is run and when sales actually occur.
C)Sales results are affected by no marketing-mix variable other than price and promotion.
D)No internal-environmental variables have any significant influence on sales results.
E)Sales are generally not considered a good indicator for an IMC program.

Which of the Following Problems Is a Manager Most Likely