Which of the following is one of the critical components of the creative brief?
A)formulation of the training program for the creative team
B)calculation of the advertising budget
C)management of the media buying operations
D)development of the major selling idea
E)management of one or more client groups

Question

Quizplus · Accepted Answer

The development of the major selling idea is one of the critical components of the creative brief. This is the central message or concept that the advertising campaign will revolve around and it is crucial to have it clearly defined in the brief to guide the creative team's work. Options A, B, C, and E are not components of the creative brief, but rather tasks or responsibilities of other roles within the advertising process.

Which of the Following Is One of the Critical Components