Buffy is engaging product users to create an exhaustive list of things that bother them when they use the product and how often those situations arise, then asking the consumers to rate the list in order of importance and asking which brands are associated with the items on the list. She is using an approach called _____________________________
A)problem detection.
B)ethnographic.
C)focus groups.
D)storyboarding.
E)crowdsourcing.

Question

Quizplus · Accepted Answer

Problem detection involves identifying issues that consumers encounter with a product and assessing the significance of these problems. Buffy's method of gathering user feedback on issues and their frequency, and then prioritizing them, aligns with the problem detection approach.

Buffy Is Engaging Product Users to Create an Exhaustive List