After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: low BDI and high CDI.Which of the following information can be deduced from this data?
A)high market share; good market potential
B)low market share; good market potential
C)high market share; monitoring required for sales decline
D)low market share; poor market potential
E)high market share; not a good market to advertise in

Question

Quizplus · Accepted Answer

A low BDI indicates that the brand has a low market share in its target market, while a high CDI suggests that the overall category has good market potential. Thus, it can be deduced that there is room for growth and good market potential for the brand.

After Calculating Both the Brand Development Index (BDI) and the Category