After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: high BDI and low CDI.Which of the following information can be deduced from this data?
A)good sales potential for both product and brand
B)low market share for product but good market potential
C)good market to advertise in but requires sales decline monitoring
D)product category has high potential and brand is performing well
E)poor market for advertising and potential for loss

Question

Quizplus · Accepted Answer

High BDI indicates that the brand is performing well in the market, suggesting it's a good market to advertise in. Low CDI suggests that the overall product category isn't growing as well, indicating a need to monitor for potential sales decline.

After Calculating Both the Brand Development Index (BDI) and the Category