The position at which a particular market segment's best product would lie on a perceptual map is referred to as a(n):
A)self-concept.
B)ideal point.
C)self-value.
D)absolute angle.
E)potential gradient.

Question

Quizplus · Accepted Answer

The position at which a particular market segment's best product would lie on a perceptual map is referred to as its ideal point. This is the point where the product would be perceived as offering the best value to consumers in that segment.

The Position at Which a Particular Market Segment's Best Product