The grouping of consumers on the basis of a combination of geographic, demographic, and lifestyle characteristics is called:
A)psychographic segmentation.
B)behavioural segmentation.
C)geodemographic segmentation.
D)undifferentiated segmentation.
E)concentrated segmentation.

Question

Quizplus · Accepted Answer

Geodemographic segmentation involves using a combination of geographic, demographic, and lifestyle characteristics to group consumers. Psychographic segmentation focuses on personality traits and values, while behavioural segmentation categorizes consumers based on their buying behavior. Undifferentiated segmentation means treating all consumers as the same, and concentrated segmentation targets a specific niche market.

The Grouping of Consumers on the Basis of a Combination