Which of the following refers to a method of determining a communications budget based on what is left over after other operating costs have been covered?
A)Percentage-of-sales method
B)Objective-and-task method
C)Competitive parity method
D)Brand equity method
E)Affordable budgeting method

Question

Quizplus · Accepted Answer

This method is referred to as the affordable budgeting method, which involves setting the communications budget based on what the company can afford after accounting for all other operating costs.

Which of the Following Refers to a Method of Determining