Cheryl has been examining data from her company and discussing its successes and failures with the different division heads and managers.She has drawn up a list of the company's strengths and found that it is very good at promotion and meeting clients' delivery needs on time.She has discovered that the company is very slow with collecting its receivables and therefore has a significant lag between the time merchandise is ordered,delivered,and when payment is made.She also discovered that a new company is producing the same goods as hers and is selling them for less money and with a better guarantee.Finally,she has discovered that there is a great need for her company's product in the education field and that this market is virtually untapped.Which of the following best describes Cheryl's activities?
A) She is doing an environmental analysis.
B) She is doing a SWOT analysis.
C) She is writing an executive summary.
D) She is drafting the marketing strategies.
Correct Answer:
Verified
Q182: Ben Harvey recently purchased a new boat.This
Q183: Louis is beginning a marketing research project.One
Q184: Winifred read the newspaper early in the
Q185: Leo buys products for personal and household
Q186: Mike has an annual income of $1
Q188: Total Accounting has developed new software for
Q189: A collection of information arranged for easy
Q190: _ are generally better informed than consumers
Q191: A(n)_,used for marketing research,collects information from e-mail,Web
Q192: Cory's Copy Shop buys large quantities of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents