Which of the following is most likely to be distributed through the indirect channel?
A) Smartphones
B) Complex medical equipments
C) Tropical flowers
D) Computer systems

Question

Which of the following is most likely to be distributed through the indirect channel?
A) Smartphones
B) Complex medical equipments
C) Tropical flowers
D) Computer systems

Quizplus · Accepted Answer

In contrast to consumer products such as smartphones which use the indirect channel, the direct channel is often used in the distribution of organizational goods. The reason for this is that many organizational products, such as computer systems, need a great deal of presale and postsale services. Complex medical equipments are also mostly distributed through direct channels to hospitals. Highly perishable products like tropical flowers generally require direct channels as well.

Which of the Following Is Most Likely to Be Distributed