In the _____ stage of the new product development process,procedures and responsibility for evaluating the success of the new product by comparison with projections are finalized.
A) commercialization
B) idea screening
C) idea generation
D) test marketing

Question

Quizplus · Accepted Answer

Commercialization is the launching step in which the firm commits to introducing the product into the marketplace. Procedures and responsibility for evaluating the success of the new product by comparison with projections are also finalized.

In the _____ Stage of the New Product Development Process,procedures