According to the VALS™ framework,consumers who are classified as _____ are predictable and they choose familiar products and established brands.
A) strivers
B) makers
C) believers
D) survivors

Question

According to the VALS™ framework,consumers who are classified as _____ are predictable and they choose familiar products and established brands.
A) strivers
B) makers
C) believers
D) survivors

Quizplus · Accepted Answer

According to the VALS™ framework, consumers who are classified as makers are predictable; they choose familiar products and established brands.

According to the VALS™ Framework,consumers Who Are Classified as _____