Which of the following conditions would lead to an increase in postdecision dissonance?
A) The decision is an important one psychosocially or financially, or both.
B) Groups that an individual looks to when forming attitudes and opinions have made the same purchasing decision.
C) The forgone alternatives did not have many favorable features.
D) The decision was made deliberately and with plenty of feedback from the primary reference group.

Question

Which of the following conditions would lead to an increase in postdecision dissonance?
A) The decision is an important one psychosocially or financially, or both.
B) Groups that an individual looks to when forming attitudes and opinions have made the same purchasing decision.
C) The forgone alternatives did not have many favorable features.
D) The decision was made deliberately and with plenty of feedback from the primary reference group.

Quizplus · Accepted Answer

The occurrence of postdecision dissonance is related to the concept of cognitive dissonance. Intensity of anxiety related to dissonance will be greater when the decision is an important one psychosocially or financially or both.

Which of the Following Conditions Would Lead to an Increase