After a long run,Libby feels like getting something cool and refreshing to drink.Which stage of the consumer decision making process is Libby currently in?
A) Alternative evaluation
B) Alternative search
C) Need recognition
D) Purchase decision

Question

Quizplus · Accepted Answer

The starting point in the buying process is the consumer's recognition of an unsatisfied need. Any number of either internal or external stimuli may activate needs or wants and recognition of them.

After a Long Run,Libby Feels Like Getting Something Cool and Refreshing