Which of the following is an example of social influences on consumer behavior?
A) The fashion editor of Seventeen, a magazine for teens, writes that any teen who wants to be considered "in with the times" must wear a shirt that shows her bellybutton.
B) The manufacturer of a line of aromatherapy candles markets them through an exclusive chain of health and wellness stores across the country.
C) Ernie decides against buying a new dress for Easter as she is saving up for a designer gown she wishes to purchase later that year for her wedding.
D) Billie purchases a pair of Honey brand clogs instead of the Birkenstocks because the Birkenstocks are too expensive for Billie's budget.

Question

Which of the following is an example of social influences on consumer behavior? 
A) The fashion editor of Seventeen, a magazine for teens, writes that any teen who wants to be considered "in with the times" must wear a shirt that shows her bellybutton.
B) The manufacturer of a line of aromatherapy candles markets them through an exclusive chain of health and wellness stores across the country.
C) Ernie decides against buying a new dress for Easter as she is saving up for a designer gown she wishes to purchase later that year for her wedding.
D) Billie purchases a pair of Honey brand clogs instead of the Birkenstocks because the Birkenstocks are too expensive for Billie's budget.

Quizplus · Accepted Answer

The fashion editor of the magazine is a reference leader. Reference group influence is generally considered to be stronger for products that are "public" or conspicuous, that is, products that other people see the individual using.

Which of the Following Is an Example of Social Influences