For the marketing manager,social classes offer some insights into consumer behavior that are potentially useful:
A) for studying individual consumers.
B) as a market segmentation variable.
C) for changing the structure of the social classes.
D) to form buying centers within the company.

Question

For the marketing manager,social classes offer some insights into consumer behavior that are potentially useful: 
A) for studying individual consumers.
B) as a market segmentation variable.
C) for changing the structure of the social classes.
D) to form buying centers within the company.

Quizplus · Accepted Answer

For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a market segmentation variable.

For the Marketing Manager,social Classes Offer Some Insights into Consumer