Test marketing study results can be invalidated if:
A) test marketing areas are representative of and proportionate to the market in general.
B) pretest measurements of competitive brand sales are created.
C) test stores provide complete support to the study.
D) test-market products are advertised beyond a profitable level for the market in general.

Question

Test marketing study results can be invalidated if:
A) test marketing areas are representative of and proportionate to the market in general.
B) pretest measurements of competitive brand sales are created.
C) test stores provide complete support to the study.
D) test-market products are advertised beyond a profitable level for the market in general.

Quizplus · Accepted Answer

Test marketing study results can be invalidated if test-market products are advertised or promoted beyond a profitable level for the market in general.

Test Marketing Study Results Can Be Invalidated If