One disadvantage of projective techniques is that:
A) they are highly threatening to respondents for sensitive topics.
B) they cannot be used for word association tests of new brand names.
C) it is not possible to identify important motives underlying consumer choices.
D) it requires trained and experienced interviewers as sensitive data may be elicited.

Question

One disadvantage of projective techniques is that: 
A) they are highly threatening to respondents for sensitive topics.
B) they cannot be used for word association tests of new brand names.
C) it is not possible to identify important motives underlying consumer choices.
D) it requires trained and experienced interviewers as sensitive data may be elicited.

Quizplus · Accepted Answer

The disadvantages of projective techniques are that it requires trained interviewers and the cost per interview is high.

One Disadvantage of Projective Techniques Is That