Which of the following processes will a computer assembling firm engage in if it decides to manufacture its own monitors and printers?
A) outsourcing
B) vertical integration
C) niche marketing
D) lean production

Question

Quizplus · Accepted Answer

Vertical integration involves a company taking over one or more steps in the production or distribution process, typically by acquiring suppliers or distributors. In this case, the computer assembling firm would be taking over the production of monitors and printers, which are components of their final product. This allows for greater control over the quality and availability of these components, potentially leading to cost savings and greater efficiency.

Which of the Following Processes Will a Computer Assembling Firm