When creating a market-potential indicator for an emerging market,________ is estimated by determining a nation's volume of international trade as a percentage of GDP.
A) market receptivity
B) market intensity
C) market consumption capacity
D) market size

Question

Quizplus · Accepted Answer

Market receptivity is estimated by examining a nation's openness to international trade, often measured as the volume of international trade (exports + imports) as a percentage of its GDP. This indicates how receptive a market is to foreign goods and services.

When Creating a Market-Potential Indicator for an Emerging Market,________ Is