What strategy involves a company working on serving the needs of a narrowly defined market segment?
A) differentiation strategy
B) focus strategy
C) stability strategy
D) retrenchment strategy

Question

Quizplus · Accepted Answer

The strategy that involves a company serving the needs of a narrowly defined market segment is the focus strategy. This strategy allows the company to specialize and become an expert in serving a specific customer group, often resulting in higher levels of customer loyalty and profitability. The other options, differentiation strategy, stability strategy, and retrenchment strategy, do not specifically involve targeting a narrow market segment.

What Strategy Involves a Company Working on Serving the Needs