Which of these methods adapts both the product and its marketing communication to suit the target market?
A) Product/communications extension
B) Product extension, communication adaptation
C) Product adaptation, communication extension
D) Product/communication adaptation

Question

Quizplus · Accepted Answer

Product/communication adaptation involves modifying both the product and its marketing communication to better fit the needs and preferences of the target market.

Which of These Methods Adapts Both the Product and Its