When there are many levels of intermediaries in a distribution channel, a ________ strategy is often the easiest.
A) push
B) pull
C) direct sales
D) personal sales

Question

Quizplus · Accepted Answer

When there are many levels of intermediaries in a distribution channel, a pull strategy is often the easiest. This is because a pull strategy focuses on creating demand for a product among consumers, who then request the product from the intermediary levels in the distribution channel. This reduces the need for manufacturers or producers to push their products through multiple levels of intermediaries, which can be time-consuming and difficult.

When There Are Many Levels of Intermediaries in a Distribution